Tag Archives: Facebook

Online Marketing Revolution

Posted on April 23, 2012 by Gaurav Tewari

Consumers are increasingly using email, mobile, social media and websites to access information and interact with brands. Media consumption is shifting from offline channels to interactive channels, driving marketers to increase the percentage of advertising spending on interactive marketing. According … Continue reading →

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Observations from the Facebook S1

Posted on February 4, 2012 by Gaurav Tewari

1. A new standard for user engagement. DAU to MAU ratio of 57% in December 2011, which amazingly is actually higher than the already high 54% in December 2010.  This makes Zynga’s engagement look weak! 845 million MAUs as of … Continue reading →

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The Real Facebook Effect

Posted on February 4, 2012 by Gaurav Tewari

Unless you have been under a rock the past few days, you heard about Facebook’s long anticipated S1 filing.  It’s hard to go anywhere in the Valley without hearing the buzz.  Readers of this blog will recall that I had … Continue reading →

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